We believe the key challenge is to consider the needs of the world marketplace. Whether a company is headquartered in the US or abroad, the customer base of the vast majority of agencies is increasingly more global.
To meet the needs of these consumers, it is critical that companies have a diverse employee pool, one that has "cultural dexterity" - the ability to be literate in cultures unlike their own. Cultural dexterity allows employees to be able to articulate the unspoken ...