How can so many "PR pros" be so clueless about branding? It's obvious that many marketers don't know the difference between "branding" a company and "promoting its brand."
Wikipedia gets it right. Google the word "brand" and you will find this link to wikipedia.org:
"In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and visual elements such as images, fonts, color schemes, or symbols. It also ...