After investing substantial sums to incorporate brand names in generic top-level domains, (gTLDs) marketers could finally debut their new digital assets as early as this summer.
“The question posed to me a lot is why do we need these new gTLDs?” says Brad White, director of global media affairs, Internet Corporation for Assigned Names and Numbers (ICANN). “It irritates me because it is based on the idea that need dictates innovation. If Apple taught us anything, innovation can precede demand.”
Applicants to ...