With most searches for executive-level talent, you need a well-defined set of experiences that you expect communications pros to have. These criteria are based in both technical qualifications that pertain to the role and in a broad set of intangible leadership qualities that need to be highly developed for the candidate to be considered qualified for such a role.
Laser-sharp analytical metrics help evaluate a professional's abilities to be successful in a given position, but it is the intangible ...