AUSTIN, TX: WhaleShark Media, a marketplace for online coupon codes and deals, has hired Brian Hoyt as head of communications.
Hoyt, based in Austin, TX, joined the company in mid-October. He reports to Jill Balis, WhaleShark's SVP of marketing, who started at the company herself in August.
WhaleShark hired Hoyt, as well as Jeff Smith as senior director of SEO, to increase awareness of RetailMeNot.com and WhaleShark's other brands through an increased emphasis on social and earned media.
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