Wet ups media outreach to generate awareness

Campaign
Wet 10^th Anniversary and annual Love benefit

PR Team
Think PR, Wet Productions (both NY)

Duration
Jan 15-Feb 9

Budget
$3,000

Wet Productions, a nonprofit that produces educational programs and media advocating gender equality, celebrated its 10^th anniversary in February with its annual Love benefit featuring short plays sel performed by well-known actors like Blythe Danner and Deborah Messing. Though the organization celebrates new programs and celebrity relationships, it had only ever generated buzz via word-of-mouth and donor relations. This year, Wet ...