WHITE PLAINS, NY: Westin Hotels is in the midst of a five-month marketing campaign, celebrating the 10th anniversary of its Heavenly Beds. Starting in May and running through the end of August, the campaign is currently focusing on the launch of new retail products, introduced July 7.

"We wanted to do a global, multi-tiered strategy with several PR tactics throughout the five-month celebration," said Nadeen Ayala, senior director of corporate PR for Westin Hotels. "We're using really strong ...