DUBLIN, OH: Wendy's International has announced plans to review its national agencies this summer as part of the "turnaround plan" instigated by the merger of the Wendy's/Arby's Group.
The company began evaluating all of its agency resources in addition to issuing RFPs to several undisclosed agencies in a “closed call” on June 1, said Denny Lynch, SVP of communications at Wendy's.
PR will be included in the second phase of the review, along with multicultural marketing, and media buying. The first ...