NEW YORK: WellPoint named Ricochet Public Relations as its AOR after working with the New York agency for two years.
The Indianapolis-based health benefits company, which represents 35 million members under its Blue Cross, Blue Shield, Anthem, and Unicare health plans, has never had an AOR, said Shannon Troughton, VP of PR at WellPoint. Its internal communications will continue to work with other firms as needed.
"It's really formalizing the partnership we've had," she added.
Services included in the seven-figure account include ...