CONCORD, MA: Welch's has appointed Ketchum as its PR AOR, following a competitive review.
Ketchum Midwest's food and agriculture practice, based in Chicago, will lead the account.
Welch's CMO Matthew Wohl said in a statement that the brand selected Ketchum for its “strong understanding of consumer media, creative ideas,” and “depth in the agriculture space.”
Welch's is also working with food and nutrition communications firm FoodMinds on outreach to health professionals. The VIA Agency has served as Welch's creative AOR ...