CONCORD, MA: Welch's, the leading manufacturer and marketer of grape-based products, issued an RFP for an AOR in the US.
Jackie Alosso, associate marketing manager for PR and advertising at Welch's, told PRWeek the company invited eight agencies to pitch, including three-year incumbent Tonic Life.
Welch's is the processing and marketing subsidiary of the National Grape Cooperative, comprised of family farmers across America and in Ontario, Canada. The agencies involved in the RFP have expertise in health and nutrition, agriculture, and food and beverage, as ...