Pfizer, the drug company that improved humankind's lot by inventing Viagra, this month succeeded in preventing a porn web site from using the address www.viagrafalls.com. Jon and Cherie Messner, the operators of the porn site, have agreed to stop using the name, which is just one of more than 100 different Internet addresses they use to redirect web users to their site.
This is somewhat ironic, given the complementary nature of the products.
Of course, Pfizer does have a right ...