Event Marketing
Aspirin hits 100 for Bayer
Client: Bayer Corp. Consumer Care Division
PR team: Golin/Harris International
Campaign: 'The Timeless Wonder Drug'
Time frame: August, 1997 - March, 1999.
Budget: Undisclosed.
Bayer mounted a series of special events to mark the respective 100th anniversaries of the discovery of aspirin by a Bayer chemist and the advent of the Bayer brand. While August 10, 1997 marked the date aspirin was discovered, PR activities will continue through the brand's anniversary on ...