ADA, MI: Direct selling company Amway has selected Weber Shandwick to work on a research and development project, following an RFP.
Clare Wade, supervisor of media relations at Amway, confirmed that Weber Shandwick had won the new business after a competitive pitch process.
Weber has overseen PR projects for Amway for 13 years, but this is the first R&D brief it has handled for the network marketing company. Amway does not use the term AOR because it has many agency partners, Wade ...