SAN FRANCISCO: RightNow Technologies hired Weber Shandwick as AOR after a competitive review.
RightNow provides customer service software to help companies with customer experiences across the web, social networks, and contact centers.
Weber will work as the company's primary North American PR agency on corporate product and commercial verticals through media, traditional PR, and social media strategies, confirmed Jaia Zimmerman, VP of influencer relations at RightNow.
“We're going through a growth period right now because there is a focus on customer experience. ...