NEW YORK: L.L.Bean has chosen Weber Shandwick for the company's 100th anniversary project, following an RFP process involving five agencies.
L.L.Bean, which has no AOR and typically handles its PR work internally, selected Weber Shandwick because of the agency's expertise and strong background in anniversary work, including Harley-Davidson's 100th anniversary, General Motors' 100th anniversary, and Ocean Spray's 75th anniversary.
“We first approached Weber Shandwick because of the firm's deep experience with iconic brands and anniversaries,” said Carolyn Beem, manager of public affairs ...