CHICAGO: Weber Shandwick Chicago is promoting Campbell Soup Company's new lines using platforms including social media and events.
The agency, which has been a partner of the soup company for 10 years, is not directly working on the new Campbell's “It's Amazing What Soup Can Do” advertising campaign, but is providing communications support for it and helping to “dimension it through PR,” said Wendy Lussier, EVP at Weber Shandwick Chicago.
“Our goal is to help introduce consumers to all that's new from Campbell ...