Weber Shandwick is shaking up and expanding its UK consumer practice, giving Rachel Friend the newly created role of senior MD, as well as appointing marketing veteran Andrew Marsden as an adviser.

Friend is tasked with aligning all consumer businesses at Weber Shandwick, comprising consumer, sports marketing, consumer technology, consumer health, digital consumer marketing, and the in-house production agency Creation.

Friend joined the agency in August 2010 and was previously head of consumer PR at Sainsbury's.

She has overseen the consumer and sports ...