CHICAGO: Kraft Foods kicked off its largest ever communications effort aimed at reducing hunger within the US.
Launched this week, Huddle to Fight Hunger is an integrated communications campaign with the goal of providing at least 20 million meals to the hunger relief organization Feeding America.
Weber Shandwick in Chicago has been hired to run the PR elements of the campaign for Kraft, with Laura Shulman, EVP, leading the effort.
Shulman said the aim of the PR campaign is to elevate awareness of hunger issues ...