NEW YORK: Weber
Shandwick has rebranded with a new logo, tagline, and business model to
showcase the agency's transformation in the last decade.
The “Engaging, Always” slogan highlights how “a lot has changed in the world
of PR and in the world of Weber Shandwick,” said Gail Heimann, global vice
chair at the agency. She said a decade ago, the firm was focused on traditional
PR, but now it's working in multiple channels and across many disciplines, like
social media, digital, and content creation.
For the rebrand, ...