Agencies and corporate clients are more closely watching expenditures during this recession. One way they are doing so is by replacing glitzy press conferences at remote venues with webcasts.
Webcasts combine the visual experience of a press event with the ability to participate from anywhere in the world via the Internet.
“It's becoming increasingly difficult for media to budget travel to important events for us,” says Sandy Hillman, president of Sandy Hillman Communications, who created a webcast for World Market Center Las Vegas ...