If done correctly, this forum for information is an effective way to engage the media.
Many companies recognize that webcasts can be a good alternative to a live press event because they provide a real-time, on-demand forum to present information to a wide audience. However, it's important for companies looking to engage the press to make sure that a webcast is the best forum, and has the best format, for a particular topic.
RF/Binder recently used a webcast to present information ...