What are the most effective tactics to promote my webcast?
"Based on our experience in working with several publishers, we have found that since webcasts tend to be part of a larger campaign, they should include integrated marketing principles," says Sharat Sharan of ON24. "Maintain a similar branded look and messaging as other related components of your marketing."
Leverage everything - from press releases, to print and online advertising, to e-mail blasts and newsletter promotions. "While you should be actively promoting your ...