There's been a lot of buzz about experimentation with viral videos, dedicated YouTube channels, user-created ads, and mash-ups of all sorts.
Corporate executives are all in a lather over how to "catch the wave" of online viral videos to communicate with new audiences. There have been some successes and some monumental failures.
The real opportunity for corporate communications professionals is to make informational videos about their companies that will be seen by a targeted and growing audience.
OK, so how will these ...