Client
ASPCA
PR agency
Mekanism
Campaign
Hovercat
Duration
June 9-June 30
Budget
Pro bono
The ASPCA, working with Mekanism, was looking for a creative way to build awareness about pet adoption, leveraging the Internet's cat obsession and incorporating an innovative video.
Strategy
Creative agency Mekanism developed, produced, and promoted a video introducing the Hovercat and enlisted ABC reporter Dan Harris to remind viewers about ASPCA animals waiting to be ...