When Microsoft got caught in late January offering to pay an Australian blogger to edit a Wikipedia article that contained incorrect information, you almost felt sorry for a Goliath.

And, if Microsoft had any goodwill stored up, the community might have framed the argument as a victimized Microsoft rising up against a dogmatic Wikipedia that, in a good-faith attempt to bar overt biases, was paradoxically allowing incorrect information to pervade its pages.

But because the company at hand is Microsoft, and because ...