NEW YORK: WE TV recently launched “Pledge 24 in 2010,” which it dubbed a public affairs campaign to encourage women to volunteer for 24 hours in the New Year.
The women-focused network tapped 150 nonprofit organizations to promote the initiative through their own resources and channels for the chance to win a free PSA on WE sister network, Wedding Central. Nonprofits can win based on the number of hours registered at WEVolunteer.tv, which is powered by VolunteerMatch, a service that enables ...