BOSTON: World Energy (WE) has chosen the Horn Group as its AOR with a one-year renewable services agreement.
Horn will tout WE's green energy exchange, where customers trade renewable energy and credits in an auction-style forum.
"We wanted a well-positioned firm who could take us to the national business press," said Eric Alam, WE's SVP of corporate marketing, "and help us obtain a thought-leadership position in the marketplace."
Outreach includes introducing the company and its spokesman to business publications, dailies, and ...