BOSTON: Home furnishing e-commerce company Wayfair has selected Lippe Taylor as its first consumer agency following an RFP process.
Wayfair, which rebranded from CSN Stores last September, was looking for an agency to help with consumer outreach, said Chuck Casto, VP of corporate communications at the company. It picked Lippe Taylor because of its work in the consumer space, he said.
Lewis PR will continue as Wayfair's AOR for business and tech support, said Casto.
The company has a “really strong ...