WASHINGTON: The DC transit authority launched its new MetroForward PR campaign today to raise customer awareness about its $5 billion capital program.
The campaign will be based around a new website, Metroforward.com, and will include wide-scale digital communications, including messaging via blogs, Twitter, Facebook, and YouTube. The outreach is intended to address any concerns customers might have about the enormous overhaul the system is undergoing.
“Metro underwent a massive capital reinvestment and we want to keep customers informed about the ...