The state of Washington wants to encourage its citizens to buy foods grown in-state and increase consumer demand for the state's agricultural products, as well as demonstrate the economic value of agriculture.

"There was a sense that people in the urban part of the state were pretty oblivious to the importance of agriculture to the state, its economy, and its lifestyle," said Eric Hurlburt, head of domestic marketing and economic development for the state Department of Agriculture.

Idea: Agriculture, noted Hurlburt, did ...