Placement: XM Satellite Radio's The Satellite Sisters, April 26
Who is your client, and what are its media goals?
Kimberly Metzger: K2's client is Warner Books, which published Dr. Lois Frankel's latest book, See Jane Lead: 99 Ways for Women to Take Charge at Work and in Life. I was in charge of radio outreach, and our goal was to raise awareness among women listeners ages 25 to 50.
What made The Satellite Sisters on XM Radio's Take Five channel a ...