The US is trying to jump-start its public diplomacy initiative as the conflict in the Middle East heats up.

A lot has been written over the last year about America's military buildup; less noticed is the parallel reinvention of its public-diplomacy machine. America's capacity to nurture its image overseas - dangerously neglected since the end of the Cold War - is once again among Washington's highest priorities. But rushing a handful of new spy planes off the assembly line is child's ...