At a Council planning meeting a few months ago, several of our members were discussing the rising prospects for the PR business.
One agency CEO boldly declared that firms should be able to capture at least $1 billion of marketing dollars migrating from other disciplines to PR. After an initial stunned silence, the others in the room warmed to this idea. The more we discussed why it was a plausible scenario, the more it made sense. And why not? There is ...