BENTONVILLE, AR: Working Families for Wal-Mart (WFWM), the Edelman-run group designed to serve as a positive public face composed of supporters of the retailer, is being changed into a completely in-house endeavor. The company characterized the move as a response to a demand from employees, who want to use WFWM to tell their own stories to the public.
“Bringing it in-house allows us to do both…to have the external-facing part, but also bring our associates into it,” said David Tovar, ...