BENTONVILLE, AR: Wal-Mart is in the midst of reviewing PR agencies to assist with its consumer communications in the US.
Tara Raddohl, senior communications manager at Wal-Mart, confirmed the search after it was reported earlier today.
In an e-mailed statement, Raddol said that the superstore is “currently talking to a number of public relations agencies,” including Edelman Chicago, the incumbent on the account. The agency has supported Wal-Mart since 2005, and deferred comment to its client.
“Candidate agencies that may join the roster have already ...