At around the same time it became apparent that the slide in the US economy might be far worse than previously imagined, the Wal-Mart Foundation partnered with the Alliance to Save Energy and other organizations to launch a campaign showing low- and middle-income consumers how to combat high gas prices in relatively easy and practical ways.

The team notes that with the average US household spending about $3,400 on gas a year, the savings could make a big difference.

Strategy
The ...