“There's no such thing as a free lunch.”

Those words – more specifically shared as “TINSTAAFL” – are one of the things that I most remember about high school. Sophomore year, economics class with Mr. Masiello, and the idea that you're never really getting anything for absolute nothing. Explained simply, one can think about getting to try something without direct financial impact, but giving up one's personally identifiable, or demographic information in order to secure it.

When that ...