HOUSTON: Waggener Edstrom will not re-pitch the BMC Software account when its five-year global AOR contract comes to an end in October.
It is understood that the direction of the account is changing, and Waggener Edstrom has decided not to re-pitch for the business, which is currently worth in excess of $1 million per year.
BMC confirmed it is in the middle of an RFI process and will narrow down a list of agencies to respond to a subsequent RFP.
The process is being ...