SEATTLE: Waggener Edstrom Worldwide (WE) recently launched Ripple Effect, a new tool designed to help clients fine-tune their digital communications strategies. The tool helps identify key influencers and their relative impact to a campaign by looking at how these influencers spread their messages among a variety of digital media channels.
Karla Wachter, SVP of insight and analytics at WE Studio D, said the tool was created as a way to hone in and focus on the most relevant and high ...