Waggener Edstrom launches social integration products
SEATTLE: Waggener Edstrom Worldwide's Studio D launched two new products designed to help clients coordinate digital and social media efforts companywide: Social Influence System (SIS) and News Stream.
SIS helps companies integrate social media across all channels and departments, supporting marketing and digital media initiatives. News Stream, meanwhile, is a methodology that helps companies develop, publish, and distribute content with their story and messaging.
David Patton, VP and editor-in-chief of Studio D, described SIS and News ...