MUNICH, GERMANY: Waggener Edstrom Worldwide has purchased Patzer PR, a Munich-based healthcare agency that specializes in over-the-counter pharmaceuticals.
WE acquired the firm to strengthen its healthcare expertise in Germany and throughout Europe. Patzer PR will retain its brand name. The firms declined to disclose the purchase price.
The eponymous agency's managing partner, Michael Patzer, will stay on, as will his employees. Patzer PR clients, such as Medice, Astellas, and Gilead, are also expected to stay with the firm.
Five-year-old Patzer ...