LOS ANGELES: VPE Public Relations launched its Latino social media specialty area, "commUNITY" on May 20. The practice area, led by agency principal Patricia Perez, will work with clients to design, develop, and maintain Web sites, create digital press kits, oversee online research, and work with social networks like Facebook and Twitter.

The agency's new practice area is all about "cross connecting all these platforms," Perez explained, and "trying to unify [a client's] existing message."

Perez said ...