KGO ABC-7 TV, February 6
Who is your client, and what are its media goals?
Martha Feingold: Vontu is a San Francisco-based provider of data-loss-prevention security technology. The company wanted to use the media to educate companies about the security risks posed by negligent or malicious insiders to their corporate information.
What made KGO ABC-7 in San Francisco such a desired placement for Vontu, and how did you pitch the reporters there?
Feingold: ABC-7 has a large, broad audience in ...