LOS ANGELES: Volkswagen Group of America hired Edelman as its PR AOR in the US, but it has not yet completed its review for an events firm.
The appointment was confirmed by Jill Bratina, VP of communications at the automotive company.
“After a multi-agency competitive pitch, we selected Edelman because they presented a team that truly understood the nuances of our business, could hit the ground running, and had a fantastic collaborative energy,” she told PRWeek via e-mail.
The agency signed a ...