BELTSVILLE, MD: Cloud marketing software provider Vocus has released additional features for its marketing suite that further integrate services across the platform.
The new features include Business Streams, Buying Signals, email marketing integration, and local listings.
Business Streams brings together marketing opportunities, such as media interview requests and social media activity, into a single user interface. Buying Signals, which is part of Business Streams, monitors social media conversations and keywords to help marketers identify potential customers.
“One of the things ...