BELTSVILLE, MD: Vocus has acquired iContact, a cloud-based email and social marketing software provider, for $169 million including cash and stock options.
The acquisition, which closed February 24, will allow Vocus to add email to its marketing suite.
Prices for the marketing suite will rise between 20% and 70% in the second quarter, said Bill Wagner, COO of Vocus. For small businesses, the price of the platform will jump around 20% to $3,000 a year, whereas the price for mid-sized businesses ...