Outlook
CEO Richard Cline says the firm plans to forge stronger partnerships with agencies it works with in other markets in 2009. “It's going to be touch-and-go,” he says about Voce's overall outlook for the year.
“You've got to assume there will be more downward pressure on budgets,” Cline adds. In turn, the firm is looking for ways to do client work with more creativity, flexibility, and efficiency in 2009.
“I'd be conservative in our approach for the ...