NEW YORK: VMS has launched a new media intelligence tool that gathers data from both advertising and PR efforts to measure ROI of each discipline on its own and in tandem. The system, Vantage, was three and a half years in the making.
Vantage pulls information from VMS' advertising and PR monitoring and measurement platforms - AdSight and InSight - and uses both technology and research professionals to conduct its analysis.
Carrying a seven-digit price tag, Vantage, which includes a variety of services such ...