Whether it's reaching out to prospective students, allowing for more accessibility to class lectures, conducting a class off-site, or trying to win over investors, video blogging, or vlogging, has become an important PR tool for academic institutions.
"PR people can now create online video content that is searchable and that can be of a compelling nature to their clients," says Andy Plesser, president and founder of Plesser Holland Associates. Plesser Holland is currently working on a vlogging series for the Fordham ...